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5 Reasons Why Franchisors Should Consider Franchise Sales Outsourcing
April 27, 2020
The franchise industry in the United States is massive. According to recent statistics, a huge 54 percent of all fast-food restaurants
in the country are franchises. Franchises are also well-represented in the used car and optical goods industries.
It's clear that franchises are here to stay and are a booming way of doing business. Yet some problems crop up as a franchisor. One of these is getting sales.
If you're not selling as many franchises as you'd like, franchise sales outsourcing could be for you. Franchise sales outsourcing takes the franchise sales process out of your hands and could lead to much-improved franchise development.
Ready to learn more about how this could help you? Then read on!
What is Franchise Sales Outsourcing?
What happens when you outsource franchise sales? What it boils down to is handing over control of advertising and marketing your franchise to someone else.
There are two different types of franchise sales outsourcing. The first type involves hiring a company to market your franchise for you, which could involve making advertisements, distributing materials, and qualifying leads. Franchising experts in an advertising agency will handle all of this for you.
Another type of franchise sales outsourcing relies on using franchise brokers. These brokers generate qualified leads for you that you can then pursue and close on, in return for a success fee.
Either way, the business of advertising your franchise and finding potential franchises is out of your hands. You won't have to think about how to sell franchises anymore. You only need to scoop up those leads.
How Can Franchise Sales Outsourcing Help Me?
What are the chief benefits of outsourcing your sales process? Why should you hand the responsibility of finding prospective franchisees to someone else?
It Saves You Time and Money
Time is money. If you're having to spend an age on lead generation and chasing down potential franchisees, you aren't going to be able to spend as much time on the core of your business.
All franchise brands can benefit from spending more time developing products and services and implementing them than they do on a fraught sales process.
It Can Dramatically Increase Sales
If you are not a franchising expert or a sales expert, bringing in a franchise consultant who can work on sales for you can give your revenues a big boost. If you are struggling to improve your sales figures, why not bring in an expert?
Less Burden On You
If you are a small franchisor it can be difficult to balance running your business and growing it. If you want to avoid the dreaded plateau, or at least, boost your growth curve, you should focus on your expert area: running the business. Let someone else handle sales and growth while you focus on making your business the best it can be.
How We Can Help You
We are experts on growing franchises and can help you arrange franchise sales outsourcing
to improve your business. For more information, take a look around our site or get in touch with us!
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